Brand Innovation

Projections for future K-beauty evolution in the US part II: Innovators leverage digital and societal influences

Projections for K-beauty in the US

After exploring how new experiences are set to dominate K-beauty in the US, we spoke to David Tyrrell, Global Skincare Analyst, Beauty & Personal Care at Mintel about how innovations using social media, cultural influences and educational messages are impacting Korean beauty buyers in the US. 

Shiseido make up

Shiseido adds and recalls facial lines

Soulflower in UK and UAE

Indian Soulflower explores move into UK and UAE

K-beauty in the US

Projections for future K-beauty evolution in the US part I: New experiences dominate

HUL Assam new facility

HUL's new unit begins commercial production

Jo Malone India

Jo Malone's debut India store opens in Mumbai

mySmink Malaysia

mySmink part II: Mastering marketing for global shoppers

PCHi Technology Summit in China

Inaugural PCHi Technology Summit celebrates Chinese innovations

Innospec sets up new Chinese division

Innospec sets up new Chinese division

mySmink beauty platform launches in Malaysia

mySmink part I: Beauty platform launches in Malaysia

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