Mibelle Group sets its sights on India's personal care market

Mibelle Group sets its sights on India's personal care market

The Swiss ingredients provider has teamed up with Future Group (Future Consumer Enterprise) to develop new brands and products specifically for the Indian personal care market.

Mibelle Group is looking to get a footing in India by spring 2016 with a new portfolio for the Indian personal care market with the help of the Future Group - the biggest retailer in India with a network of over 570 outlets in 243 cities.

"This is one more step in setting up the Mibelle Group as an international operator", says the CEO Dr. Luigi Pedrocchi, adding: "We will learn many new things because we are moving in a completely new cultural circle."

According to the cosmetics ingredients provider, the range will be manufactured in Switzerland and at the local factories.

The Mibelle Group is number three in the European proprietary brand market with around 1,000 employees and generates sales of approximately EUR 381 million.

Future Consumer Enterprises is part of Future Group that operates some of India’s most popular retail networks including the hypermarket chain, Big Bazaar, department stores etc.

Mibelle reports growth in Asia

Cosmetics Design caught up with Dr. Fred Zulli, managing director of Mibelle Biochemistry earlier in the year at PCHi in Guangzhou to find out how the company is planning on increasing its footprint in Asia.

Zulli told this publication that the company is seeing growth across the whole of Asia, including Indonesia, Korea, Malaysia and Thailand, as well as China and the company is hoping to differentiate their products from local players.

"We there is a continued increase in the cosmetics industry in China, which to some extent is now similar to the industry we have in Europe or the United States," he told Cosmetics Design. 

"Of course there is still the problem of price, because the cost of the average ingredient from Europe is quite high for the China market, but manufacturers are starting to see beyond price," he added.

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