Anti-ageing products or products with anti-ageing as an additional functionality are set to remain a huge segment in beauty, and the report pulls out four key rising trends set to influence the market up ahead.
- Sirtuins, epigenetics and stress: looking at how external or environmental factors can change genes
- Pollution protection: the rising consumer appetite for products that reduce or eliminate the effect of pollution on the skin
- Peptides: the search for a non-invasive skin care product that can replicate the wrinkle-smoothing effects of Botox
- Plant power: a look at the future of the naturals trend through plant-based actives for anti-ageing.
The report, dubbed ‘Revealing the Future of Anti-Ageing Skincare’ was compiled by global skin care analyst Nica Lewis, and is available to download here.
Sirtuins, epigenetics and stress
Lewis believes that genetic mapping of the functional relationships between and among sirtuins will influence future cosmetic science developments, building on the current research that has shown sirtuins to act on ageing and inflammation.
Stress is another key area for study in this field, with research showing how physical, environmental and psychological stress can trigger inflammation in both the stomach and skin.
“A greater understanding of the effect of stress is expected to usher in a new generation of skincare products and treatments,” the report’s authors note.
The report notes that increasingly, consumers are becoming aware of the impact pollutants such as particulate matter, traffic fumes and smog can have on the skin, acting as aggressors and causing wrinkles.
This is driving research into anti-pollution ingredients and functionality within skin care, and this trend is set to continue and grow.
“Cosmetic ingredient suppliers are helping manufacturers seize this opportunity by offering actives that claim to protect against the effects of pollution. IBR, Lipotec, Ashland, Dow Corning, ID Bio, Sederma and Symrise are just some of the leading players that have recently launched new pollution protection ingredients,” state the report’s authors.
The report predicts ‘robust growth’ for peptides because of their dependable performance and efficacy when it comes to producing a wrinkle-smoothing effect.
Targeting wrinkles is the major anti-ageing function for western consumers, with peptides offering a non-invasive skin care alternative for Botox.
The ongoing and ever-rising consumer demand for naturals is playing a big part in the direction of the anti-ageing segment.
“Whether from land or sea, plant-based anti-ageing actives have long served as an effective bridge for consumers and brands seeking a more natural look and/or formulations,” the report explains.
“Increasing consumer demand for products that are sustainably sourced will put added pressure on brands to develop innovative products that meet their requirements.”
On top of these four key trends, further global and regional trends for anti-ageing are outlined by Lewis in the report, with regulation called out as the key factor dictating the rate of innovation.