Luxury and wellbeing
The Taiwanese brand, owned by Weier Dun International, offers luxurious skin care solutions that form part of the wellbeing trend.
The wellness manufacturing firm has leveraged the growing collaboration between beauty, health and fitness to develop and launch a range of items that actively target consumers seeking to prioritise wellbeing.
Wellthan.com strives to provide “wellness essentials” through a range of products that include essence water, masks, creams, isolated protective milk and moisturisers.
"We are constantly searching for new and innovative skin care solutions and our researchers always try to invent new formulae to use the same in our beauty products,” said a spokesperson on behalf of Wellthan.com.
Placing a strong emphasis on R&D efforts to find innovative formulations, the spokesperson went on to promote that its products “have no side-effects”.
The brand aims to answer environmental concerns relating to the detrimental impact of UV-rays and air pollution.
With the environment having such a fundamental impact on consumers’ perception of skin care, hair care and wellbeing, the wellness brand has created beauty and fairness products that contain anti-oxidant ingredients, including amino acids, organic sunscreen, light licorice extract, aloe oil, sunflower oil and shea butter.
The company’s initial target market was exclusively Chinese female consumers, which is a key region for innovative releases that offer environmental protection.
Following the release of its Weier Dun energy multi-effect creams, Weier Dun sensual white sunscreen lotions, and Weier Dunhai blue muscle products, Wellthan.com is now looking to expand its presence in other APAC markets through distribution agreements.
Active lifestyles are a core driver of the trend, as increasingly, consumers strive for products that provide around-the-clock protection to prevent ongoing beauty applications and damage from chemicals and the environment.
Daphne Kasriel-Alexander, Consumer Trends Consultant at Euromonitor International revealed that positive health and wellbeing is leading the athleisure trend as consumers want to save time and maximise convenience.
In 2016, market intelligence provider Mintel revealed that evolving lifestyles and habits, led by millennial consumers, are increasing the emphasis placed on health in marketing messages, making it a prominent feature in solutions that are perceived as contemporary and active.