Cosme Tech and Cosme Tokyo 2016 event notches up significant growth

Hajime Suzuki, Cosme Tech and Cosme Tokyo director

Cosme Tech and Cosme Tokyo 2016 closed its doors at the Big Sight space in Tokyo last Friday, with event organiser Reed Japan claiming a big success.

Exhibitor numbers were up significantly to include more than 700 booths and traffic grew from 20, 754 visitors to 23,295 over the course of three days, an expanded exhibition space. The organizer says that a more comprehensive conference programme and a focus on innovation have all attributed to the success.

“I think the proof of the success of this year’s show is reflected in the fact that the exhibition space for next year’s event is already approximately 40% sold out, “ said show director Hajime Suzuki, in an exclusive interview with Cosmetics Design that was held on first day of the event, January 20th.

High exhibitor satisfaction leads to 2017 booth reservations

Indeed, by the end of the third and final day of the event, the exhibition plan for next year’s event showed that more than 70% of the spaces available in 2017 had been reserved, presumably reflecting high satisfaction amongst this year’s exhibitors.

“I think that what has really contributed to the success of this year’s event is the fact that we have really increase the international scope of the event by increasing the number of exhibitors and visitors from all over the globe,” Suzuki added.

This year the event attracted exhibitors from 45 different countries, a fact that was particularly underlined by a significant increase in the number of businesses from both the USA and Europe, the event organiser claims.

More international participation

The international flavour of the event is more pronounced for the Cosme Tokyo side of the event, which is focused on finished goods manufacturers and brands, while Cosme Tech, where the emphasis is on suppliers, is dominated by Japanese businesses.

Meanwhile, Reed Japan is aiming to  build on the success of this year’s event with ambitions to make the 2017 event even bigger.

“For next year’s event we are aiming to push the number of exhibitors beyond the 1,000 mark, which will expect will be again derived from a further increase in international brands and manufacturers exhibiting at Cosme Tokyo,” Suzuki said.

“As we have done in previous years, we have been listening to the demands and wishes of our exhibitors this year, with the aim of meeting those requirements by providing new additions to the 2017 event.”

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