In-cosmetics Group reaches for new digital highs

In-cosmetics Group reaches for new digital highs

As the leading personal care ingredient events organiser achieved record-breaking success in 2016, we look ahead to what we can expect from in-cosmetics events in 2017.

The in-cosmetics Group, which hosts personal care ingredient trade shows focusing on the global, Asian, Korean, Latin American, North American and formulation sectors, saw over 30,000 industry professionals step through its doors last year.

The visitor numbers - which represented a 37% annual increase - saw 90 of the globe’s top 100 manufacturers attend Seoul, Bangkok, London, Paris, New York and Sao Paulo in 2016, the biggest turnout in in-cosmetics’ 26 years of event organising.  

Latest expansion: North America

After successfully covering the Asian, European and Latin American markets, the in-cosmetics group expanded its coverage of the cosmetics, beauty and personal care markets, by launching its first show in North America in September 2016.

As 23 of the top 25 US-based manufacturers descended on the inaugural exhibition, it's back for its second run in New York at the bigger venue of The Javits Center from 11 to 12 October 2017.

Following last year’s attendance levels, the in-cosmetics Group is now preparing for 2017 by adopting contemporary marketing methods to draw in the crowds and offer unique value to both its exhibitors and visitors, alike.

The global forecast

Its Europe-based event - rebranded as in-cosmetics Global in 2016 - is first up on the calendar this year, taking place at ExCeL London between 4th-6th April 2017.

As this year marks the first time it will return to London in 15 years, the organisers hope to build upon the success of the last, with nearly 800 exhibitors and 9,726 unique visitors present.

Show favourites including the Group’s marketing trends insights and technical seminars aim to provide the latest information and education on updates and developments affecting the industries.

As the Formulation Summit remains increasingly popular, the in-cosmetics Group are coming up with innovative and interactive ways to capture attendees’ interest.

After launching its formulation challenge in Americas in 2016, this year will continue to feature the formulation lab, which provides R&D professionals with the opportunity to get hands-on with demonstrations in its purpose built laboratory.

Opportunities present despite economy

Throughout in-cosmetics various events in 2016, 95% of the world’s top 20 personal care ingredient suppliers exhibited at least once,  with some of the big names including AkzoNobel Surface Chemistry, Ashland Specialty Ingredients, BASF, Bayer HealthCare, Clariant, Croda, Dow, Evonik, Lipotec, Lonza, Lucas Meyer Cosmetics, Solvay, Summit Research and Vantage Specialty Chemicals.

Lucy Gillam, Director of the in-cosmetics Group, points out the takeaways from this year: “2016 was a fantastic year and despite the uncertain economic climate, in-cosmetics is thriving – more manufacturers than ever before are using the events as a platform to find an extra special something that will set them apart.”

“We will once again be introducing novel ideas at our 2017 events to ensure they remain highly relevant to the industry and help our customers grow their businesses.”

Digital revolution has hit

The in-cosmetics Group is now looking to make its mark digitally in 2017, and as such, is investing in developing an online community for cosmetics manufacturers, which starts with the creation of a new website.

Its launch aims to satisfy user’s demands for personal care information, raise further awareness of the events and help to build relationships between buyers and suppliers.

Currently, the Group has reached more than 33,000 followers through its social media presence and activity in English, Portuguese, Korean and Thai.

It hopes that with its new website and increased focus on digital marketing channels, it can strengthen its brand identity by utilising Facebook, Twitter and LinkedIn to encourage visitors and exhibitors to seek information and communicate digitally.

Gillam went on to emphasise the importance of promoting cosmetics events digitally: “Online is definitely a focus for 2017 and has become a key part of our strategy. It demonstrates we are much more than just face-to-face events. We have become one of the only personal care ingredient event organisers to engage with suppliers and manufacturers all year round through multi-language channel.”

“This ensures that we will deliver more up-to-date, 100% targeted contacts and connections for the personal care industry than our competitors in 2017 and beyond,” added Gillam.  

Visit http://www.in-cosmetics.com/ for more information on in-cosmetics events in 2017.

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