Beauty brands need to work with trusted influencers and genuine product users to develop content that will convince TikTok users to checkout their carts, says an expert from South East Asia.
In this exclusive interview, CosmeticsDesign spoke with Lash Therapy Australia’s co-founders to learn more about the brand has achieved viral growth through its organic and promotional social media marketing campaigns.
Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
French beauty company L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market.
Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador.
K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
South Korean multinational LG Household & Health Care will be emphasising on its business in China and North America in a bid to reinforce its presence on the global stage, says its new president and CEO.
Chinese colour cosmetics brand Perfect Diary is innovating in the facial complexion category to drive the brand’s turnaround as make-up continues to decline in China.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight vitamin K as the next ‘it’ ingredient, traditional African oils and more.
Thai beauty brand Mistine is aiming to grow its colour cosmetics category in China and has identified eye make-up and complexion products as its biggest opportunities.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
In our round-up of the top five stories trending online, we highlight our in-depth analysis of the men’s personal care market, how TikTok has influenced product development and more.
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
Singaporean beauty brand Ange Gardien Paris says its sales has grown 50% in the six months since it started to take a social commerce approach to selling.
In the debut instalment of our How to win over series, we explore the thriving Indian beauty market to reveal the product development, sourcing, marketing and business strategies for success with expert insights from the biggest brands, thriving start-ups...
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Japanese beauty and personal giant Shiseido will be making “aggressive marketing investments” in the fourth quarter to capitalise on what it believes is the beginning of market recovery from this year’s COVID-19 resurgence.
Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
Beauty giant L’Oréal has observed that consumers that join its brand loyalty programme on e-commerce platform Shopee have spent 2.4 times more than non-members.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
Beauty brands wanting to create hype among China’s young consumers’ should tap into unusual partnerships, national pride, and the popularity of streetwear to get themselves noticed.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
Digital marketing and communications agency The Beauty Makers has launched a brand incubator to help build out future innovation-led companies in an increasingly competitive but exciting space, its founding partner says.
The founder of green beauty brand Forest Rhapsody says greenwashing and ‘extreme’ marketing tactics have hurt brands like hers that are “trying to do the right thing”.
In this episode, we speak to Seasun Society founder Madi Ross about how irresponsible marketing and media coverage are setting consumers up to fail in their pursuit of beauty.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
Claims development must happen simultaneously with new product development to ensure beauty products stand up to scrutiny under EU law, says an expert cosmetic claims consultant.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
A Singapore-based beauty brand has credited its partnership with micro-influencers in helping it gain brand awareness online during the tough conditions of launching in the midst of a country-wide lockdown.
Taiwan-based beauty salon franchise CHLITINA has turned to a popular Chinese soap opera series to keep brand top of mind amid the novel coronavirus (COVID-19) outbreak.
![Beauty brands need to work with trusted influencers and genuine product users to develop content that will convince TikTok users to checkout their carts. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/beauty-tiktok-content-by-real-users-more-powerful-than-branded-content/17284073-1-eng-GB/Beauty-TikTok-content-by-real-users-more-powerful-than-branded-content.jpg)
![Our most-read stories on the top beauty brands, featuring news updates from Beiersdorf, Coty, Kenvue and more. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/brand-updates-featuring-beiersdorf-coty-kenvue-and-more-top-beauty-brands/17263427-1-eng-GB/Brand-updates-featuring-Beiersdorf-Coty-Kenvue-and-more-top-beauty-brands.jpg)
![L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-ceo-outlines-china-plans-for-l-occitane-en-provence-elemis/16552433-1-eng-GB/L-Occitane-CEO-outlines-China-plans-for-L-Occitane-en-Provence-Elemis.jpg)
![Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-ohtani/16429040-1-eng-GB/Decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-Ohtani.jpg)
![Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas. [Dr. G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-aims-to-solidify-brand-s-global-presence-with-the-help-of-k-pop-idols/16329844-1-eng-GB/Dr.-G-aims-to-solidify-brand-s-global-presence-with-the-help-of-K-Pop-idols.jpg)
![LG H&H will be emphasising on its business in China and North America in 2023. [Su:m37]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-to-focus-on-china-and-n.-america-to-leap-forward-as-a-global-cosmetics-company-in-2023/16076351-1-eng-GB/LG-H-H-to-focus-on-China-and-N.-America-to-leap-forward-as-a-global-cosmetics-company-in-2023.jpg)
![Kosé ramping up gender-neutral product development. [Visée]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy/15985895-1-eng-GB/Kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy.png)
![Perfect Diary is innovating in the facial complexion category to drive the brand’s turnaround as make-up continue to decline in China. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/12/06/perfect-diary-banks-on-complexion-category-to-achieve-profitability/15982229-1-eng-GB/Perfect-Diary-banks-on-complexion-category-to-achieve-profitability.jpg)
![The recent trend developments in the Asia Pacific beauty and personal care market. [Biologi]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights14/15931964-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Mistine is aiming to grow its colour cosmetics category in China. [Mistine]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/mistine-china-banking-on-eye-and-complexion-make-up-to-grow-colour-cosmetics-category/15889346-1-eng-GB/Mistine-China-banking-on-eye-and-complexion-make-up-to-grow-colour-cosmetics-category.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![Our round-up of the top five stories trending online. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now21/15739614-1-eng-GB/Hot-topics-Top-5-beauty-and-cosmetics-stories-trending-on-our-socials-right-now.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![Ange Gardien Paris finds success in social selling. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ange-gardien-says-sales-have-risen-50-in-6-months-with-social-commerce-approach/15302242-1-eng-GB/Ange-Gardien-says-sales-have-risen-50-in-6-months-with-social-commerce-approach.jpg)
![We explore the thriving Indian beauty market with expert insights from the biggest brands, thriving start-ups and e-commerce giants. [CosmeticDesign-Asia]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/01/26/india-s-beauty-market-analysis-how-to-win-over-its-increasingly-informed-consumers/13175501-1-eng-GB/India-s-beauty-market-analysis-How-to-win-over-its-increasingly-informed-consumers.png)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Shiseido will be making “aggressive marketing investments” in the fourth quarter. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year/13007293-1-eng-GB/Shiseido-will-increase-marketing-investments-by-132m-after-holding-back-in-previous-year.jpg)
![Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z. [Bilibili]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/27/why-bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-china-s-gen-z/12960963-1-eng-GB/Why-Bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-China-s-Gen-Z.png)
![L’Oréal reaps benefits of Shopee brand membership programme. [L'Oréal / IT Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-says-shopee-brand-membership-programme-spurs-members-to-spend-more/12674530-1-eng-GB/L-Oreal-says-Shopee-brand-membership-programme-spurs-members-to-spend-more.jpg)
![Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an 'all-time high' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/20/influencer-marketing-in-beauty-continues-to-surge-with-great-emea-promise-says-tribe-dynamics/12660791-1-eng-GB/Influencer-marketing-in-beauty-continues-to-surge-with-great-EMEA-promise-says-Tribe-Dynamics.jpg)
![Brands use collaborations to get a wider reach and greater impact while boosting consumer engagement. [Yumee x Jason Wu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/brand-collaborations-brands-tap-into-unlikely-pairings-local-pride-and-streetwear-for-success-in-china/12655983-1-eng-GB/Brand-collaborations-Brands-tap-into-unlikely-pairings-local-pride-and-streetwear-for-success-in-China.jpg)
![Amika is targeting localised innovation to drive success in SEA. [Amika]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/amika-on-quest-to-address-diverse-hair-needs-in-sea-with-sea-buckthorn-range/17339003-1-eng-GB/Amika-on-quest-to-address-diverse-hair-needs-in-SEA-with-sea-buckthorn-range.jpg)
![Latest developments from the South Korean beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/19/korean-wave-able-c-c-kolmar-and-more-in-this-k-beauty-round-up/17357973-1-eng-GB/Korean-wave-Able-C-C-Kolmar-and-more-in-this-K-beauty-round-up.jpg)
![Able C&C has furthered its partnership with Japanese discount chain Daiso with new makeup launch. [A'pieu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/a-pieu-and-daiso-launch-exclusive-2-makeup-line/17339117-1-eng-GB/A-pieu-and-Daiso-launch-exclusive-2-makeup-line.jpg)
![Down Under Enterprises is setting sights on the Asian market as environmental sustainability and traceability become increasingly important. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/down-under-enterprises-shifts-focus-to-china-as-environmental-sustainability-traceability-come-into-the-spotlight/17304932-1-eng-GB/Down-Under-Enterprises-shifts-focus-to-China-as-environmental-sustainability-traceability-come-into-the-spotlight.jpg)
